Flipkart is an e-commerce rival of Amazon.com in India. So, they decided to go with Microsoft for their cloud services. Other potential providers include Google. Amazon plans to spend $5 billion in India. They opened a new Web Services region in Mumbai last year. Microsoft, on the other hand, has three Azure regions in India.
The CEO of Microsoft said this:
Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences.
The co-founder of Flipkart group added:
[The partnership] allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers.
Flipkart may eventually offer cloud services to third parties. Here’s a description of their plans:
[Flipkart] plans to use the artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimize its data for innovative merchandising, advertising, marketing and customer service.