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Were The Loudest Startups The Hottest And Are They The Ones To Watch?

Were The Loudest Startups The Hottest And Are They The Ones To Watch?

There are many who will tell you that no publicity is bad publicity.  According to Bizjournals, these were the startupsslack that got the most media attention in 2014 in order of how much media they hogged:
1. Uber
2. Dropbox
3. Etsy
4. Square
5. Snapchat
6. Flipkart (India)
7. BitTorrent
8. Pinterest
9. Lyft
10. Soundcloud

You would think then, that that the startups got all the ink because they were doing very well or on their way to doing very well. Yes? Well, let’s look at Forbes’s list of the 10 hottest  startups of 2014 and see how many those media hogs made the list. Here is the list in order hotness:
1. Zenefits
2. Thumbtack
3. Uber
4. ThousandEyes
5. Cloudera
6. NJOY
7. Lyft
8. Pure Storage
9. The Honest Company
10. Handy
Just one! Not that the media hogs didn’t do well, but they were just not among the hottest 10 startups. Maybe their prospects are greater down the road? Maybe they should be the companies to watch in 2015? Well Mashable created a list of the 10 startups to watch in 2015. Here is a list in order of prospects:
1. Slack
2. Stripe
3. Blue Apron
4. Coinbase
5. Snapchat
6. Fusion
7. Magic Leap
8. Box
9. Product Hunt
10. Uber

This time only 2 of the media hogs made the list! Make you think, does it not?

Were The Loudest Startups The Hottest And Are They The Ones To Watch?

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