News Ticker

Salesforce Buys Demandware for $2.8 Billion

Salesforce Buys Demandware for $2.8 Billion

Demandware is a cloud-based provider of e-commerce services. They work with small and large businesses. The company is about to be purchased by Salesforce for $2.8 billion. The acquisition will launch a new business division at Salesforce called the Commerce Cloud. Demandware agreed to sell each share of stock for $75 in cash. This deal gives Demandware a significant profit; the company was recently valued at $1.87 billion.

Demandware’s client list includes Lands’ End, Design Within Reach, L’Oreal, and Marks & Spencer. The company’s competitors include Shopify, Amazon, and eBay. Worldwide spending on digital commerce platforms is expected to reach $8.544 billion by 2020. This is a growth rate of 14% annually.

Here’s what Salesforce had to say about the new acquisition and business division:

[It] will be an integral part of Salesforce’s Customer Success Platform, creating opportunities for companies to connect with their customers in entirely new ways. Salesforce customers will have access to the industry’s leading enterprise cloud commerce platform, and Demandware’s customers will be able to leverage Salesforce’s leading sales, service, marketing, communities, analytics, IoT and platform solutions to deliver a more comprehensive, personalized consumer experience.

Source: Tech Crunch

There are other e-commerce platforms. Entrepreneur Magazine lists the following five in a recent article:

  • Symphony Commerce – This is a Saas (software-as-a-service) platform that offers pay-as-you-go pricing. It is ideal for established businesses, instead of flexible startups.
  • Squarespace – This e-commerce platform has several templates and offers businesses online stores and inventory management. It’s ideal for simple businesses.
  • Magento – Both small and large businesses can use Magento because of its scalability. It’s open source, which makes it easy to had features when it becomes necessary.
  • CommerceHub – This is a cloud-based service that supports increases in inventory and product offerings. It connects online retailers to suppliers.
  • Drupal Commerce – This platform isn’t designed for small business owners. Instead, an in-house developer is required to implement the e-commerce solutions. However, there’s a content management system for marketers.
Salesforce Buys Demandware for $2.8 Billion
About Vasanth Simon (916 Articles)

Leave a comment